Why Clients Choose ORTUS
Experience shapes strategy. Relationships create opportunities.
ORTUS is the Latin word for new beginnings. It represents growth, progress, and the courage to create meaningful change.
About ORTUS
ORTUS was founded on more than three decades of experience across the international tourism industry.
Throughout this journey, one conviction has remained constant: sustainable market success is never created through occasional sales activities. It is built through market understanding, long-term commitment and relationships based on trust.
This conviction became the foundation of ORTUS.
Rather than acting as a traditional representation agency, ORTUS provides strategic market presence for carefully selected partners seeking sustainable growth across Germany, Austria and Switzerland.
Luca Picone Chiodo
Every destination has its own story.
My role is to ensure it finds the right audience, the right partners and the right long-term opportunities within the DACH market.
Let's start the conversation.
+49 173 373 90 44
Why ORTUS
ORTUS reflects the way I have always approached business.
Strategic before operational.
Partnership before transaction.
Long-term value before short-term success.
Personal Philosophy
Tourism has never been just a profession to me.
It is about creating connections between destinations and markets. I believe successful market development requires curiosity, responsibility and consistency.
Markets are not built through presentations.
They are built through presence.
Not through promises.
But through trust.
My Profile
Over the past 30 years, I have had the privilege of working across product management, purchasing, commercial leadership and international business development with organisations including FTI Group, Occidental Hotels & Resorts, Die Reisebörse and MP Travel Line.
Working closely with hotels, destination management companies, tour operators and distribution partners has given me a deep understanding of how markets evolve, how commercial decisions are made and, above all, how long-term partnerships are built.
My professional focus has always extended beyond products and destinations. What has consistently inspired me is connecting markets, people and opportunities while creating sustainable value for all partners involved.